Kobi Baruch, the Co-founder and developer of KB Pure and its products, began his journey around 16 years ago as a cosmetologist.

By then he has already broken boundaries by choosing to study the field of cosmetics and being one of the first male cosmetologists in Israel.

Kobi established a small clinic in Israel which specialized in treating skin conditions and worked with many cosmetic brands from Israel and around the world.

Over the years, his curiosity and love for cosmetics grew, along with many contemplations and questions regarding processes in the skin and treatment methods which haven t been explored by the brands he worked with.

In addition, he always wondered why treating with cosmetic products has to be cumbersome in regards to the number of products needed both for home use and for professional use at the clinic.

Kobi chose to proceed with fulfilling his dream of becoming an expert on skin conditions and registered for studies in organic chemistry and product development at a university. After completing his academic studies, Kobi continued to expand his education by attending many dermatology courses.